Cupcake Day – Alzheimer’s Society

Pay in your fundraising today

We baked, we bought and we raised a lot of 'dough'. Pay in your Cupcake Day fundraising today and help us make a difference to people affected by dementia.

Cupcake day

Recipe for Cupcake Day

  1. Sign up to host a Cupcake Day and reserve your free fundraising kit in the post. Please note that your fundraising kit will be posted out to you in Spring 2019.
  2. Set the date: Cupcake Day is 13 June 2019, but you can host yours on any day that suits you
  3. Decide when and where to host your day: at home, at work, up a mountain… the choice is yours
  4. Start baking and/or get your friends baking for you (or buy cupcakes from the shop – yes, it’s allowed!) Raise as much ‘dough’ as possible to help beat dementia.
cupcake kit

What’s in your fundraising kit

  • Posters to help you spread the word
  • Fundraising ideas and fun games to play on the day
  • A donation box and Gift Aid form (for the all-important ‘dough’)
  • Cake toppers and decorations
  • A selfie-frame to share your creations on social media
  • Lipsmackingly fab recipes to inspire you.

You can also download extra materials on our downloads page.

The difference your Cupcake Day makes

Dementia devastates lives. In the UK, someone develops dementia every three minutes, and there is currently no cure. But together we will beat it, dementia will not win.

Until the day we find a cure, Alzheimer's Society will be here for anyone affected by dementia - wherever they are, whatever they're going through.

By hosting a Cupcake Day you get to enjoy some tasty treats with your workmates, friends and family knowing you are helping us work tirelessly to find new treatments and, ultimately, a cure for dementia.

Dedicated Cupcakers like you have raised £2.7 million since 2016 and this year we can raise even more together!

Sign up to host your Cupcake Day today.

everything on a cupcake


would pay for a communication tool that uses symbols rather than words to help people with advanced dementia communicate.


would pay for one of our National Dementia Helpline Advisors to provide 10 hours of crucial support to people affected by dementia.


would pay for a Doctoral Training Centre to run for one day, helping up to eight PhD researchers to carry out ground breaking study in dementia research.

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