Cupcake Day – Alzheimer’s Society

Pay in your 'dough'-nations

Paying in your fundraising is a piece of cake! Whether you'd prefer to pay in online, over the phone or by post, click the button below to get started.

Cupcake day

Hosting your Cupcake Day

  1. Sign up and receive your free fundraising kit in the post.
  2. Simply decide when and where to host your Cupcake Day. Cupcake Day is 18 June 2020, but you can host yours on any day that suits you!
  3. Start baking and/or buying delicious treats for your day (yes, faking is definitely allowed!) and raise as much dough as possible to help beat dementia.

What's in your fundraising kit?

  • Posters to help you spread the word
  • Fundraising ideas and fun games to play on the day
  • A donation box and Gift Aid form (for the all-important ‘dough’)
  • Cake toppers and decorations
  • A selfie-frame to share your creations on social media
Our delicious fundraising kits will arrive in Spring 2020. Don't miss out!
cupcake kit

How you're baking a difference

In the average time it takes to bake a batch of cakes, six people in the UK will develop dementia. It is now the leading cause of death in England and Wales, overtaking both cancer and heart disease.

Your Cupcake Day can help to fund pioneering research, crucial support services and vital care. By hosting your day, you are uniting with us in the fight against the UK’s biggest killer.

Until the day we find a cure, because of Cupcakers like you, Alzheimer's Society can continue to be here for anyone affected by dementia - wherever they are, whatever they're going through.

Cupcake Day has raised £3.9 million since 2016 – let’s make this year our biggest yet!

Sign up to host a Cupcake Day today.

everything on a cupcake


could let us be there for five people, for five hours of in depth support from our Helpline team at a time of crisis.


could pay for two people with dementia to attend Singing for the Brain® sessions for one year, where they and their carers can come together for an hour each week to sing and dance with music.


would pay for a Doctoral Training Centre to run for one day, helping up to eight PhD researchers to carry out ground breaking study in dementia research.

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